Outreach Strategy
A successful affiliate marketing campaign requires a strategic approach to outreach and relationship management. This page provides recommendations for effectively contacting potential affiliates, crafting personalized messages, and maintaining productive relationships with your affiliate partners.
Key Success Factors
- Prioritize outreach based on relevance and potential reach
- Personalize each communication to the specific affiliate
- Provide clear value propositions for both affiliates and their audiences
- Follow up consistently but respectfully
- Track all communications and responses systematically
Outreach Strategy Recommendations
Tiered Approach
- Start with highest relevance contacts (★★★★★)
- Move to high relevance (★★★★☆) after initial responses
- Expand to medium relevance (★★★☆☆) as needed
Personalized Messaging
- Reference specific content they've created
- Explain why your course would appeal to their audience
- Highlight the 50% commission structure
- Mention Gumroad's easy affiliate system
Value Proposition
- Offer exclusive discount codes for their audience
- Provide custom landing pages if requested
- Share promotional materials (images, copy, etc.)
- Consider offering preview access to evaluate course quality
Follow-up Schedule
- Initial outreach
- Follow up after 5-7 days if no response
- Final follow up after another week
- Maintain relationship with responsive affiliates
Tracking Template
| Affiliate Name | Contact Date | Method | Response | Follow-up Date | Status | Notes |
|---|
| Example | YYYY-MM-DD | Email | Yes/No | YYYY-MM-DD | Active | Details |
| | | | | | |